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THE WRISTWATCH REDEFINED

IKEPOD declares independence from the conventions of traditional watch design

Conceived by revolutionary industrial designer Marc Newson, the IKEPOD wristwatch banishes all that is unnecessary in order to reunite man and machine with the design authority and organic power of the ultimate surfboard, a classic sport car, or a racing multi-hull. IKEPOD combines economy of gesture, pinnacle technology, and sensuality of materials in ways that challenge connoisseurs to embrace not only a singular timepiece but also a bold set of values. Foremost among these is independence from the conventions of traditional wristwatch design.

Hewing to the great modernist principles of ‘truth to materials,’ and unity of form and function, IKEPOD rejects gratuitous ornamentation in order to highlight simplicity of form. It transforms what has previously been a strictly two-dimensional object into an organic, sculptural volume that functions in all three dimensions. By deliberately blurring old distinctions between front and back, it achieves a new level of harmony with the body of its wearer. Thus, while traditional watches employ “lugs” to attach a watchband to a case, the IKEPOD case and band join together in a single uninterrupted whole. By foregoing clasps and cumbersome articulated buckles in favor of a single discreet nipple, IKEPOD offers intimate fit, fluidity, and ideal balance on the wrist. Nothing superfluous comes between wearer and watch.

The IKEPOD approach is weighted with integrity. When the design process strips away all excess, what remains? Unrivalled quality and purpose. And so IKEPOD employs only inspection-grade platinum, red gold, and titanium, sculpted to the highest standards possible by Swiss craftsmen. The dials provide information without pretension or conceit.

The IKEPOD band, unlike any other, is moulded from a soft and flexible scented rubber, thereby defying the traditional definitions of sport and dress watch. In its startling difference, IKEPOD demands intelligence and daring from its wearer, and declares individuality the most exclusive form of luxury.